Coffee Cart Orlando: Rare Beauty Brand Activation at Sephora, Disney Springs
Bringing the Rare Beauty Aesthetic to a Mobile Coffee Cart
Rare Beauty came to us with a clear idea: they didn't want a coffee cart parked next to their products — they wanted a coffee experience that was the brand. The goal was to bring our Orlando coffee cart inside Sephora at Disney Springs for a two-day activation, and turn a busy retail weekend into a branded moment guests would stop for, talk about, and post.
What made it a real challenge was the setting. The activation lived inside an operating Sephora at Disney Springs — one of the Orlando area's busiest retail destinations — across a packed two-day weekend. That meant fitting a full cold brew and espresso setup onto an active sales floor without getting in shoppers' way, holding a premium, on-brand look the entire time, and making coffee a reason for guests to engage with the Rare Beauty line rather than just walk past it.
So we built the experience around the brand from the ground up. A fully branded coffee cart anchored the space, designed to match the Rare Beauty aesthetic instead of competing with it. The footprint stayed self-contained and clean — critical for working inside a live store — and every visible detail, from the cart wrap to the cups to the printed menu, was made to feel like a natural extension of the product line. The result was a mobile coffee cart that read as Rare Beauty first, coffee second, which is exactly what a brand activation needs to do.
A Custom Menu, Branded Cups, and 500+ Drinks That Drove Sales
On-site, the cart ran a cold brew tap built for speed and an all-iced custom menu, staffed by one professional barista that kept the line moving through the busiest stretches of the weekend. The menu is where the branding really came alive: every drink was named to echo the Rare Beauty world — Match-a-Shade, True To Myself Latte, No Filter Needed, True Comfort Boost — so guests weren't just ordering coffee, they were interacting with the brand voice in their hands.
The smartest part was how the coffee connected to sales. The custom menu was offered with a Rare Beauty purchase of 4+ products, which turned the coffee cart from a nice perk into a direct driver of product sales. Guests had a reason to buy more, linger longer, and spend more time at the Rare Beauty space — and the branded cups traveled the store and the rest of Disney Springs as the activation continued.
Over two five-hour days, the cart served 500+ custom branded drinks and helped the activation exceed its weekend sales goals, while noticeably lifting in-store foot traffic and brand attention during a peak retail weekend. For any brand weighing a coffee cart in Orlando, this is the proof of what a well-built activation can do: a seamless setup inside a live store, a fully on-brand guest experience, and coffee that measurably supported the bottom line — not just the vibe.
Result Snapshot
Coffee Cart Catering in Orlando — Common Questions
How many drinks can an Orlando coffee cart serve at a brand activation?
At the Rare Beauty activation inside Sephora at Disney Springs, our Orlando coffee cart served over 500 custom branded drinks across two 5-hour days, comfortably handling a high-traffic weekend with one professional barista.
Can a coffee cart be set up inside a retail store in Orlando?
Yes. Our self-contained mobile coffee cart was set up inside an operating Sephora at Disney Springs without disrupting shoppers, integrating cleanly into the active store floor for the full activation.
Can the coffee cart and menu be branded for an event in Orlando?
Yes. For Rare Beauty we provided a fully branded cart, branded cups, and a custom menu with brand-themed drink names like Match-a-Shade and True To Myself Latte, tying the coffee experience directly to the brand.
What areas does Take a Shot Coffee serve?
Take a Shot Coffee provides mobile coffee cart and espresso bar catering across Orlando, Tampa, and St. Petersburg, Florida, for corporate events, conventions, brand activations, and weddings.